Using Website Design to Engage Your Audience
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If you are in the process of designing and launching a new website design, it’s vital to stand out from the crowd. The options online are overwhelming for many consumers nowadays, so you need to find a way to differentiate your new website design or web app or from other similar options on the market. Once you’ve received a good amount of hits to your site, it’s crucial to retain your audience. These are some of our top tips for engaging your audience, so they keep using your new website or web app for years to come.
Create Incentives
You need to give your reader a reason to return and engage with your site every day. Discounts, unique content, or a reward system can all help to engage and retain your audience. This doesn’t have to cost you a fortune and can be part of the initial website design. Regardless of what type of site or web app design you offer, you’ll want to ensure users find value or fun in using it each day.
Understand your Users
One of the biggest reasons that websites fail nowadays is that website developers haven’t taken the time to understand their audience. Market research is one of the best ways to tailor your website to your intended audience. You’ll want to make your users feel like they have full control and personalization over the experience. Avoid closed feedback loops and encourage your audience’s engagement through your site and your social media accounts. Also, minimize advertisements on your site to begin with, as this can quickly irritate users and make them not want to return to your website. Understanding your audience will allow you to modify communications to fit their needs.
Rigorous Testing
If you are yet to launch your new website, then ensure it’s been through a rigorous testing phase first. Regardless of how fantastic you think your website looks and works, even minor glitches can completely put off a consumer. Make sure you work with a good team of website developers who will put your website or web app through quality checks ahead of the launch. Also, encourage friends and family members to test the site to get their honest feedback about its usability.
Content Updates
After the launch of your website, ensure you are keeping your site up-to-date with new content and additions. The average internet user visits dozens of sites each day, so remember, you are competing for their time and attention. Ask your users what new features they would like to see, and share any updates via your social media accounts. The more exciting features and updates you offer, the longer your users will spend on your website each day. Videos, blog posts, and free downloads or eBooks are valuable resources that you can add to a website that will encourage your users to spend longer on it.
Exclusive Content and Promotions
If you are using your website in conjunction with other marketing methods, such as an app or social media accounts, you need to ensure it adds value for users. If you are offering the same services via your website and app, then there’s no reason for them to open your website each day. Giveaways and discounts that are only available via your website are a great way to increase engagement. We also highly recommend adding an email newsletter, where visitors are encouraged to return to the site with new promotions and updates.
By using all of these tactics listed above, you’ll give your user a reason to return to your website each day. Once you’ve reached a good amount of average hits on your site each day, you’ll want to ensure you retain users. Adding fresh content and using unique marketing strategies will keep your customers returning to your website daily for years to come.
