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The TikTok addiction: Why is it so popular?

The TikTok addiction: Why is it so popular?

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Videos are such a huge hit among internet users. So, when TikTok was launched back in 2016, it didn’t take long for people to join and start sharing their own short-form videos. Fast forward to today and TikTok is still afloat, getting more and more people to create accounts and continuously post engaging content.

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But what makes this platform so popular and why are people so addicted to it?

Diverse subjects and themes

There’s something for everyone on TikTok. Whether you are looking for educational tips, life hacks, new dance moves, or talented people who deserve to be known, it’s the place to be. TikTok is driven by an algorithm that observes and tracks what you search for and what you watch often. Soon, it would recommend similar videos to you, regardless of whether you are connected to the TikTok user or not.

Repurposed content won’t get you in trouble

Using someone else’s video, image, or audio and adding your own twist to it’s actually a trend on TikTok. You can dub or lip-sync dialogues, recreate memes, and reuse audio from other videos, as long as they are taken from within the app, not from someplace else. 

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Fun and interesting challenges

TikTok is known for its hashtag challenges and trends. These would often involve a specific song, dance move, topic, or question that users can create their own versions of or provide the most interesting answers to. And when your video goes viral on TikTok, expect to have your video featured on so many digital platforms online, including news sites and blog pages.

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Easy to use and navigate

One stand-out feature of TikTok is that it’s super easy to use. No wonder even kids are able to create and post videos and even join challenges. The platform has become so popular that online video editors, like Clipchamp, have made it possible for users to send videos directly from the editor to TikTok.

All you need is a smartphone

You don’t need special equipment and filming skills to create a TikTok video. 

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After shooting a video, you can easily edit it with the platform’s built-in editor, adding captions, filters, effects, and music as you go.

The future of TikTok

Despite the evident popularity of TikTok, there’s still no guarantee how long it’s going to stay that way. As for now, it’s a favorite digital hang-out among diverse communities and it’s gaining traction in the world of sales and marketing. One thing’s for sure—TikTok offers a lot of opportunities for creativity, learning, monetary compensation, and brand awareness.





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